When talking about WOW Gold Guides a lot of people tend to confuse them with the "free online gold guides". Those free guides were written by WOW gamers, and posted mainly on WOW forums and WOW personal web pages.
While there's anything "wrong" with them, and as much as we encourage any effort of players helping each other, those amateur products should not be compared with paid WOW gold guides, and should not dictate the standards upon we should judge products that are bought with good money. That's why it is essential to look for certain things in a paid WOW Gold guide, to make the Gold Guide good and worth the money spent.
WOW Gold making potential of 250+ Gold/ Hour. There are quite a few heavy competitors of the field at the moment. The basic standard of a WOW Gold guide should be around that amount of Gold/ Hour. Anything less would be outdated.
Updated with Outland, and covering a lot of Gold Making Methods. While this may sound obvious, as Wrath of The Lich King is practically around the corner, it isn't. You'd be surprised how many WOW Gold Guides still have info relating to level 60 grinds that no longer hold ground, because that Items you would try to sell are today wanted by no one. How come those guides are still mentioning those Tips in their guides today? Could be either laziness, or bad editing. Either way, these guides are highly dangerous to new players unable to distinct between new or old game content. In addition, not all players like to do the same thing in WOW, there for the Gold Guide should offer many different alternatives to making this Gold: Farming, Auction House play, Daily Quests etc.
Proof of Success The Gold Guides Offer should include some kind of proof of their own success in making money, like the very recommended Millionaire Gold guide offer page (A guide which excelled in all the criteria mentioned in this article). The proof should be a Video captured one, and not stills, since still images can be manipulated with graphic programs easily, plus a video capture can prove the writer of the guide actually managed to make the Gold on a regular server, and not a private one.
Good Reading Experience. This criteria is neglected by a lot of guides. WOW Gold guides are just as a reading and instructing material as any other Professional Guide out there. The explanations should be fluent, easy to read, simple, and be accompanied by rich pictures and screen shots to help explain what you need to do, when and how you should do it. Not many guides attend to this at all, and some are just one, big, long "Wall of text" that is just too over-whelming for gamers to us properly, especially the new ones.
Pricing. Last criteria should be the price. Since good WOW Gold guides were written by professionals who do this for living, the product is very high quality, and therefore costs money. However, the pricing should be reasonable, and not be hundreds of dollars.
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